Everywhere you look people are online looking at their phones and interacting with different social platforms.
If you haven’t noticed we are surrounded by influencer marketing on all four sides.
We inhale and exhale influencer marketing constantly every day and still many of us are not fully aware of what it really is.
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While the world is modernizing and the people’s voice growing, we have broken through into a new era of digital marketing, a more natural type of marketing done through influencers.
Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties.
It identifies the individuals that have influence over potential buyers and orients marketing activities around these influencers.
“Marketing with influencers is turning influencers into advocates of the firm.”
Before we go into any details about this type of marketing, one should clearly know what it is.
What is influencer marketing?
This kind of marketing focuses on an individual, rather than large groups of consumers to advertising the brand’s message.
The individual here is referred as the ‘influencer’ who is hired to get out the word for your brand.
In this game of influencer marketing, these influencers may be the potential buyers themselves.
They usually play the roles of content writers, journalists, bloggers, CEO’s, creative people, advertisers or advisers.
They are connected to other people around them and are looked to for advice and opinions and are regarded as influential.
Content marketing and social media marketing are regarded as the two major forms of influencer marketing.
How does influence marketing work?
Nowadays, users give more reaction to ratings on social media or opinions of a person rather than believing in advertisements.
This is made the basis of influencer marketing where an influencer will write about the products in their personal and social channels.
People tend to believe what the influencers have to say about something, over the media.
Many marketing companies don’t even have influence marketing on their radar as it such a unique method of the product. In many cases, it’s out of their control as more of an individual voice takes hold rather than the standard static corporate ad.
Digital ads are not given the same interactive and emotional response by the consumer.
The feedback and ratings on social media about a particular brand or product also adds greatly to the product or brand being showcased and is the new product placement platform.