On the internet website directories provide several benefits, the most important of which is linking. While this article refers to lawyers, it applies to any kind of industry.
A FindLaw white papers, “Visibility, Design and Content-Three Procedure for Successful Online Marketing” stated, “In the expanding online market with regard to legal services, the most successful lawyers focus on three essential (and related) areas: building visibility via search engines like google and directories; using distinctive web site design to set the firm aside; and delivering persuasive content that engages prospects and deepens client relationships…. Links from other law firms, on-line directories and legal sites such as FindLaw also support an effective backlink campaign. ”
When considering paying for overview of a listing in an online directory, most people think only of the potential for visitors and think about whether the cost of your chance review is really worthwhile. However , this is simply not the only consideration.
Obviously, when an on-line directory appears in the top search engine results of a search engine, people may find your website listing. One result is that your listing will provide some branding as individuals see it. Another result is that some of these people will click on your listing, land on your website, and possibly do business with you.
The often overlooked and most important benefit, as FindLaw stated, is that when links point to your site from many niche directories, such as a legal directory pointing a link to a law firm website, your “web popularity” is enhanced and the position of the law firm website in search engine outcomes will move up.
If you’re serious about your own law firm website appearing in the best search results, listing your law firm in as many legal directories as possible is really a must. Again, this applies to any business. Just look for niche directories for your industry.
Whatever business occur to be in, obtaining a listing in a few from the top ranked general directories is also beneficial. Of course , once a directory becomes well ranked, there is generally the fee to review your listing.
The website directory must give you a true “live” link without a “no-follow” tag. The particular “no-follow” tag prevents passing any page rank, sometimes called “link juice” to your website. There are several ways of using a “no-follow” tag and it is not easy for the average lawyer to know if it is being used. Look for niche directories that do not use a “no-follow” tag, such as LawFirms911. com for law firms. If the website directory website you are considering does not indicate whether it uses a “no-follow” tag, just send them an e-mail and ask. When the directory provides a do-follow link in fact it is a well-maintained niche directory, go on and pay for your listing to be analyzed.
Why should you pay for your listing to become reviewed? A well-maintained website directory website will manually review each site listing to ensure that the listing belongs within the directory and is placed in the most appropriate group.
A website directory filled with spam internet site listings will be ignored by search engines and so will your listing. Web directories are assaulted daily with junk e-mail submissions and websites that have simply no relationship to the subject of the specialized niche directory. To make sure that a submitted site listing is in fact a law firm and not a web site selling drugs or a website regarding cars, I have to look at the website becoming submitted. Many times, it doesn’t take a long time. However , spam websites are often cleverly disguised and only after digging around do I find that it is an useless website.
If people searching on the Internet are likely to use a directory and if search engines are going to give value to your link on a directory, listings must be properly categorized. Many listings are submitted in order to improper categories, usually because the submitter did not take the time to find the most appropriate type or because the submitter wanted the listing in an upper, more general category.
To make sure that a submitted website listing is in fact a law firm and submitted towards the most appropriate category, I have to look at the site being submitted.
I do not want to simply delete your listing. Instead, your own listing will be placed in the appropriate type. It takes time to re-categorize submitted listings. For anyone, time is costly. Since I is a lawyer, maintaining my directories is even more costly.
If your list is moved to a more specific type, don’t worry.
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Being categorized even more closely with similar websites is beneficial. Additionally , being at the top or one of the few links in the category may be better than being at the bottom of a category along with hundreds of listings.
As can be seen, it takes a lot of time to review all of the website entries submitted. It also takes time and money to maintain the directory infrastructure including its software, search engine optimization and other aspects.
Getting a small fee to review your website is essential if a website directory owner will maintain the directory properly. It is a small price to pay to ensure that the directory website benefits your website and does not harm this.
Websites which have been previously submitted must be periodically reviewed to make sure that the posted website wasn’t lost by the proprietor who failed to renew the domain name and subsequently picked up by a “spammer”, resulting in unintentional spam listings in the directory. This happens all too frequently. The typical period of time for review is each year. Some directories charge an annual vitality fee for this service.