To shop online is going to blast. Nowadays retailers are adding in-store pickup, offer free shipping and experiment with social media. It is getting difficult to say who is natural internet retailer and who are bricks and mortar shops with on the web portals. All of them are reformulating how we will certainly shop online in the future: via a cellular device, tablet computer, in store kiosk, etc .
New legislation might be required in order to protect the customers but this will also affect negatively online shopping. Internet retailers would have to collect sales tax. We will talk about legislation latter on in this article.
However , more and more traditional suppliers are going for online selling. L. L Bean launched free shipping on all items, Macy’s offers free shipping on purchases of $99 or more, Walmart bought social media platform Kosmix in order to build their online business and Toys R Us bought a new distribution center to support internet sales.
More and more retailers will put into action in-store pick up. Walmart started already by offering in-store pick up with regard to orders placed online. Sears plus Kmart are testing home delivery. Farm Stores in Florida offer their shoppers to order household goods online and pick up at a drive via. Some smaller stores might even open designated pick up locations for products ordered online (example Chronodrive).
These days people who own a smart phone may use applications that allow them to do cost comparisons or use coupons to buy online. But we are just getting to grips with this type of technology.
New applications allow customers to upload video clips modeling new cloths or using a new purchase. This is a new feature but will definitely pick up quickly.
What about the strength of social network like Facebook plus Twitter?
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As a consumer you are able to “like” or follow a favorite retailer and obtain discount on deals. For example 12 million consumers “like” Victoria’s Key on Facebook as of March 2011.
Jim Okamura (managing partner at Okamura Consulting) says that interpersonal shopping is just getting started. He mentions that Facebook offers good revenue. However there are still lots of retailers that have not taken this advantage however.
Online shopping is also going to help plenty of small niche online retailers. Via global or cross border e-commerce, they are now doing 10-20% of their product sales outside their own country (example SousVideSupreme, Zara, Top Shop and StyleTrek).
There are nowadays more and more sites that cut through the din of so many sites and bring consumers only the information they are interested in: Dealnews, ConsumerSearch, Brad’s Deals and My Purchasing Genie. There are sites you can use to get coupon codes, and possibly to make money while shopping online. There are also a variety of websites you might utilize to earn “points” or even “bucks”. You can accrue these points and bucks and “cash them in” for goodies such as present cards, real cash, accessories, electronics, etc and so forth (Swag Bucks).
A great advantage for consumers of online shopping is the fact that as it becomes easier to compare prices (via My Shopping Genie to get example) stores will be forced to make better experiences with better product sales staff and items hard to find somewhere else.
In an article from April last year it was revealed that China shut down 410 websites involved in copyright infractions and counterfeiting in the first three months of 2010. This is a sign that will governments are now trying to interfere in legitimating online sales and which makes it safe for online shoppers. China’s online shopping has been booming (iResearch analysis). China has more than 450 million internet users, being the world’s biggest. China’s online shopping transaction volume hopped 89. 4 % year upon year. About 148 million customers purchased goods or services on the internet in 2010. China’s online economy grew rapidly in the first quarter associated with 2011, mainly driven by the advancement e-commerce and mobile internet. For this reason increase in online shopping, local Chinese specialists are placing more emphasis on checking online shops.
Another example is Malaysia. Malaysians spent $739millions shopping online this past year according to a survey released simply by PayPal. The PayPal’s growth within Malaysia last year was the strongest in the area Asia and India at 70%. The biggest percentage of online store purchases are made on local sites. However the USA is the most popular country Malaysians bought from.