Tips on how to Create a Powerful Instagram Social Media Marketing Strategy
One of the most powerful marketing tools marketing experts have today is social media. Through Facebook posts to tweets upon Twitter, sharing your products or services on social media platforms is a great way to enhance brand awareness, engagement, sales and leads.
However , many people are remaining scratching their heads when it comes to marketing with Instagram.
Many of us use Instagram as a personal account to post pictures of our family, friends, vacations plus food – but how can it tie into business? And should it?
With the speed of which Instagram keeps growing, don’t underestimate its value to boost your brand and marketing initiatives.
It has grown into an incredibly beneficial marketing platform and even though the 18-29 12 months old’s are still prevalent users, the higher age groups are catching on and catching up fast.
Some 2018 Instagram stats from Sprout Social are usually telling:
᾿ 7 out of 10 hashtags on Instagram are top quality
᾿ 80% of users follow a business on Instagram
᾿ 65% of top-performing Instagram posts feature products
If you feel the tug to learn Instagram as part of your social media marketing strategy, have a look at these initial pointers to help you get started:
1 . Use Hashtags Wisely
You don’t need to cram every hashtag you can think of in one post, but you do need a minimum of a few.
A hashtag is the # sign followed by descriptive words about your image as in this illustration, I used #marketing and #ctaconf, which was the conference I was going to at the time.
When an user clicks/taps on the hashtag or types a hashtag into the search box, it introduces all images that use that hashtag. The user can even subscribe to continue to follow that hashtag.
The hope will be the user will see your photo, go to your profile and best-case scenario, follow you and get engaged with increased of your posts!
However , when hashtags are extremely popular, the competition to show upward in the results is fierce. Much like SEO keywords, the more popular a term is, the harder you should stay at the top of the search results. Hence, my example of using #marketing really was futile if I wanted to get any kind of traction from that post.
You want to make your hashtags relevant to your business and location, but also engaging enough that an user would type them into Instagram’s search box.
᾿ Say you have a pizza restaurant in Vancouver. You post the pic of your Pepperoni pizza using the hashtags #VancouversBestPizza #NicolosRestaurant #DeliciousDeepDish
᾿ Or you’re a Toronto wedding planner. You post an image of the bride and groom’s first dancing with the hashtags #TorontoWeddingPlanner #LoveWins #WinterWedding
Holidays and special events are an great time to promote your business and gain Instagram followers. Whether it’s a sale on Black Friday, a Thanksgiving-related use for your product or an item shout-out on National Dog Day time, they are all ideal opportunities to showcase your company brand in a non-salesy way.
second . Thank Your Audience for Showing Up
You don’t just post a bunch of photos and hashtags and wait for others to roll in.
To gain Instagram followers, engage with your audience and grow sales or leads, you need to put in the time.
See an example here from video expert Michele Moreno where she responds back to each of the comments left on her video write-up.
So if someone leaves a comment or question on one of your articles, take the time to reply and thank them/answer their question.
Take a look at their user profile, and if you like what you see, follow them.
Businesses often follow commenters first, in the hopes that they might return the favour.
You can also search for people who might be interested in your product, then comment on their photos and/or follow them, but don’t junk e-mail them with an ask to follow you right away.
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3. Interact with the Right Influencers
Influencers are Instagram users who are able to influence your target audience because of their reputation and/or social media following.
Danielle Fossiles harz is a good example of an influencer who also worked with a brand. You may not recognize her name, but the 1 . 8 mil followers of her Instagram accounts WeWoreWhat do.
Bernstein and FIJI Water worked together to create BodyWoreWhat, a marketing campaign offering 8-minute workout videos with her and the girl personal trainer.
That may be an extreme example, plus unless you have deep pockets you probably won’t be able to attract an influencer with almost two million followers.
But don’t despair. From mom bloggers to local foodies, you are able to find someone who your target audience follows, likes or admires. Maybe they’d be willing to review your product or take a photo using it – occurs imagination!
4. Don’t Just Shill Your Products
Instagram is not the area to simply share product shots continuously. Think of the experience people have using what you’re offering, or the benefits it gives people.
Even better, show real-examples. Asking for user-generated content from your audience is a sure way to do this. That means that users reveal their photos using a hashtag you provide.
The online furniture store Wayfair. com does user-generated content perfectly. They have an user-generated campaign that lets customers share photos of their stylish Wayfair-filled homes using the hashtag #WayfairAtHome.
Be sure to let people realize that their images might be featured in your page and you can increase your Instagram content big time – for free!
Regardless of how you use Instagram for your business, become authentic and true to your brand name. It’s what the platform is all about, and it is going to help you grow your business, gain Instagram followers and attract product sales or leads.
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business and Marketing Consultant. r. She works together with entrepreneurs who struggle with having the lack of knowledge, skill and support required to create their online business presence.